Investors live for comeback stories, and two of the biggest right now are Opendoor Technologies ($OPEN) and GoPro ($GPRO). $OPEN has ripped more than 2000% off its bottom, proving that hated names can stage jaw-dropping turnarounds. $GPRO has already climbed over 400% off its lows and looks to be setting up for another leg higher. The difference is that while Opendoor is tied to the unpredictable housing market, GoPro’s upside is tied to one of the hottest themes in the world today: AI.
Wall Street vs. the Underdog
GoPro has been left for dead by Wall Street. Once a market darling with a $10B+ valuation, the company now sits at just $2.30 per share and a ~$370M market cap. Revenue has stagnated, competition has eaten into its hardware business, and the stock has been labeled “uninvestable.” But that narrative ignores one critical piece: GoPro’s data.
The Hidden Asset: 450 Petabytes of Real-World Video
Tesla’s Full Self Driving program is trained on an estimated 200–500 petabytes of driving data. GoPro has announced that it will begin licensing 450 petabytes of first-person, real-world video content for AI and LLM training. That dataset is potentially the largest video repository outside of YouTube, and it’s growing daily through the company’s cloud subscription base.
The twist? GoPro is offering a revenue-sharing model. Creators can now monetize their footage directly, incentivizing more uploads. This creates a feedback loop: more content → more data → more licensing opportunities → more revenue for both GoPro and its users.
Beyond Cameras: A Pivot to AI and Defense
This is not just another “we’re an AI company now” press release. GoPro’s footage has direct application in training computer vision, robotics, drones, and defense technologies. In an environment where AI firms are desperate for diverse, real-world datasets, GoPro’s library may prove invaluable.
Meanwhile, GoPro is still launching new AI-powered hardware, adding credibility to the story. But the real shift is clear: GoPro is no longer just a hardware company—it’s on the verge of becoming a data licensing business.
The Blue-Sky Scenario
The numbers tell the story. GoPro is doing roughly $1B in revenue today. With licensing, that could scale toward $1.5–2B in the next few years, and potentially $2.5B by 2027. At that level, with EPS of $2–2.50 and a growth multiple of 20–30x, the stock could reasonably trade at $40–60.
The real blue-sky scenario? If execution is flawless and AI demand for unique video data keeps accelerating, GoPro could trade into triple digits. That’s not a guarantee, but for a $370M company sitting on an asset of this scale, the upside is too big to ignore.
Why It Matters
This setup is familiar. $OPEN was written off as a broken housing-tech story, only to rally on renewed growth and a squeeze dynamic. $GPRO has similar ingredients: a hated stock, a short interest of nearly 10% of float, and a brand that millions of people still recognize. But unlike most “AI pivots,” GoPro actually has the data that AI companies need.
For small-cap investors, that’s exactly the kind of asymmetry that makes a position compelling. The downside is limited by GoPro’s strong brand and cash flow from hardware. The upside, if the AI licensing model works, is potentially 10x or more.
Final Take
GoPro is no longer just a camera stock. It’s an underdog with one of the largest untapped datasets in the AI ecosystem. At $2.30, Wall Street is betting against it. But if the pivot works, $GPRO could be one of the most surprising winners of the AI age.
DISCLAIMER: The author did not receive any compensation for publishing this article. The author holds a position in GoPro Inc. and may choose to buy or sell shares of the company at any time without notice. The author does not hold positions in any of the other companies mentioned. While reasonable efforts have been made to ensure the accuracy and reliability of the information provided, readers are encouraged to conduct their own research and seek independent financial advice before making any investment decisions related to the companies discussed.
